Atlas vs. Google Conversion tracking, the percentage difference.
July 16th, 2008 admin
I’m getting a tad sick of old addages. ‘Content doesn’t work!’ ‘Google conversion tracking is inaccurate!’ . I hear blanket statements like this on a daily basis by people with no experience in either. It seems that the search world is a collective game of chinese whispers, because everyone is afraid of losing their competitive edge. The competitive edge is the service generally, as performance is relatively easy to achieve realitistically.
I did a little test with google conversion tracking and foudn the following; a 0.5% inaccurate over a month with Google conversion tracking for one client, and a 2% inaccuracy for another.
| Atlas | Diff |
What do these numbers show? Well, I would definitely make bidding decisions based on google conversion tracking. I intend to take this a step further and use client back end data as a comparison. Why? Because I have a sneaking suspicion that the inaccuracy is actually with Atlas.
Additionally, I intend to perform a comparison between Atlas, TD Searchware4 (bidbuddy) and GCT. Compare these with backend data and decide which is most accurate.
After this, I will decide if I am going to incorporate Google Conversion Optimizer into one of my accounts, as I wish to test it and see how it it performs…