Mr. Greyhat | Adventures into the world of Search Marketing with Pay Per Click (PPC) and Search Engine Optimization (SEO)

So google is/has changed it’s keyword research tool, to give exact impression values for the previous month for each keyword. This replaces the temperature style ‘bar’ that gives a rough indication. This change will be widely greeted across both PPC/SEO roles for various tasks.

What’s the next step for companies to do with this data?

1. Code a crawler to push this data on a monthly basis into a sql database. Store it. Use it for pitches. (easy)

2. Or - Create some OCR app that pulls the most recent impression data via api, then pulls the google trends image for that term and extrapolates values based on the graph. Sure it won’t be perfect, but it’ll be accurate to an acceptable degree (to the 1000th impression)

Useful for pitches, analyzing terms, seo targeting, ppc targeting, competitor targeting. Costing calculations.

etcetc.

Well, I’ll start working on number two then..

This entry was posted on Wednesday, July 9th, 2008 at 8:35 am and is filed under general ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.