Mr. Greyhat | Adventures into the world of Search Marketing with Pay Per Click (PPC) and Search Engine Optimization (SEO)

Quick primer - this might be clear. But it works!

You can now easily make a map appear by your ad, but inserting a local business ad within adwords to a specific adgroup. Google will then decide to show it based on: Users IP, or search term of a location.

I.e.: Broad matched term + location term = Advert + Relevant LBA in adgroup.

Example-
Comet London - Suposing there is a Comet LBA ad for London in the Comet brand adgroup, then this term will cause a Comet local business ad to appear.

If you someone searches for:
Comet - And their IP shows they are in York and you have a LBA for the ad group in Yorkshire - then the LBA ad will appaer for the York store.
If someone has an IP in York, but searches for Comet London - the london term will overwrite the geolookup.

Now, when the replacement happens, the entire Local Business Ad replaces the original ad. Infact technically, you no longer need normal ads at all.

This entry was posted on Wednesday, July 2nd, 2008 at 8:56 am and is filed under general ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.