Google adwords video ads.. live in the US.
March 28th, 2008 adminWell, another exciting release - video ads within paid search results. If you want to have a look click here. What will this mean exactly?
Well it seems clear that you can have individual landing pages for both text ad and it’s equivilent video. If someone watches a full 30 second advert then clicks, this is a significantly more qualified link than a pure text click. Will the pricing structure change? Most likely.
Additionally, adverts within the top three decisions display a significantly larger video bubble than a normal text ad. So large that it takes up approximately 30% of the page. This is an extremely powerful tool moving forward I imagine.
How valuable will these ads be when the page becomes fully saturated? Well, I think it will separate the men from the boys in terms of quality ads and qualified clicks.
What I haven’t seen yet is the mixture of both ‘Click here for video ad’ entwined with ‘Google Checkout image’. This could be extremely enticing on the eye and have a significant effect on the click through rates for the advert. It’s an exciting time…