Mr. Greyhat | Adventures into the world of Search Marketing with Pay Per Click (PPC) and Search Engine Optimization (SEO)

If you’re using expanded match within Google for any campaigns, then a good way to find which terms Google aggregates is the following:

For a client selling BLINDS (i.e. Window Blinds), there are obvious connotations that could be followed that are clearly irrelevant. By entering the search query: ~blinds -blinds  into google you will see in bold all the terms that Google has equated. For example:

visually impaired

treatments

shades

Drapery

Curtains

Coverings

Try it for yourself - it could provide you with significant new keywords or negative keywords to optimize your account.

This entry was posted on Thursday, March 13th, 2008 at 4:10 pm and is filed under general ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.