Mr. Greyhat | Adventures into the world of Search Marketing with Pay Per Click (PPC) and Search Engine Optimization (SEO)

Google have launched Ad Manager which allows a website to sell ad space. This ad space does not have to be sold to Google exclusively, but clearly it is designed to plug into Adsense:

1. Does Ad Manager require exclusivity?No. Ad Manager doesn’t require exclusivity. You’re free to use other ad management and ad serving products along with Google Ad Manager or switch to another provider at any time.
2. Will I be restricted to AdSense as my ad network?No. You can use any ad network you like. With Google Ad Manager, you can optionally enable AdSense to deliver the best-paying ad source for each impression.

So what does this mean? It’s symptomatic of Google’s assault on display advertising. This method will allow them inside information into display advertising networks via this management tool which will be invulerable. Additionally, this movement goes hand in hand with the DoubleClick buy out which happened around July last year. With the YouTube buy out and a possible purchase of Digg, the roll out of display advertising on these hugely popular sites could push the Google display advertising market share through the roof. The double click purchase already enabled them to get more than a 50% market share, so this is purely the beginning.

This entry was posted on Thursday, March 13th, 2008 at 10:29 am and is filed under general ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.