Mr. Greyhat | Adventures into the world of Search Marketing with Pay Per Click (PPC) and Search Engine Optimization (SEO)

So google confirm that landing page loading time will be used in advert quality score calcuation. What does this mean generally? Well, if you site has a bad day when the googlebot hits you, your quality score is going to take a beating.

It seems clear that this happened on the back of Steve Souders moving from Yahoo to Google. He is well known for doing research and writing a book on speeding up website performance. It’s a logical extension to apply this research in his new position, to make his mark so to speak. But is punishing the quality score really the best solution to this problem.

The PPC Blog states the option of  pausing a keyword automatically if the response time is extremely bad. This is a reasonable idea, I suppose. But does all of this not mean that, once the bot scanning regularity for loading time is established - that some blackhat methods could be used to kill your competitors quality scores? A quick DDoS of a site during a scanning period, perhaps late at night so nobody can turn off the Adwords account in time, could potentially caused some big problems.

This entry was posted on Friday, March 7th, 2008 at 11:45 am and is filed under general ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.