Mr. Greyhat | Adventures into the world of Search Marketing with Pay Per Click (PPC) and Search Engine Optimization (SEO)

So the news is that Microsoft are tabling an offer for Yahoo - valued at around £20bn. What could this mean for search in general? Within the United Kingdom, probably very little. The google struggle that microsoft would face post merger would still be something of a David & Goliath struggle - around 15% vs. 85% market share (off the top of my head).

I does make me shudder to thank of the changes that the merger would bring, particularly to the paid search wings of Yahoo as the Microsoft software is so incredibly poor.

We shall see what happens. I personally don’t think they will accept the buyout, but time shall tell.

This entry was posted on Saturday, February 2nd, 2008 at 3:58 pm and is filed under general ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.