BidBuddy has changed into.. TD Searchware 4.
Goodbye “The Search Works” and welcome to Tradedoubler, which is best known for it’s affiliate program management. The tracking solution was probably bought out as a solution to make the affiliate network more competitive, it has been falling behind in its performance in recent years - it has recently lost a large number of big clients.
I’m personally not the biggest fan of bid buddy, the introduction of the big launch of Searchware 4, their latest build, was not the most encouraging launch due to the fact that uh.. nothing changed? Basically they changed a few layouts, and completely changed the display. But was anything positive actually achieved - no, not really. They achieved confusion across the board really.
I can’t be overly critical of The Search Works (now Tradedoubler), both companies have actually always impressed me with their personnel who have always been quick to help and have excellent communciation skills. The training from TSW was clear, and they were always keen to help. I’ve had similar treatment from Tradedoubler who have, again, been quick to contact me and help me.
I wonder if the TSW redirects will have to be replaced with new TD redirects from another domain, if so, that could prove havoc for agencies that use bidbuddy. Over the coming weeks, i’ll post a comparison between Bid Buddy and Atlas - including their charging systems as i’m quite interested in them.
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