February 2nd, 2008 admin
So the news is that Microsoft are tabling an offer for Yahoo - valued at around £20bn. What could this mean for search in general? Within the United Kingdom, probably very little. The google struggle that microsoft would face post merger would still be something of a David & Goliath struggle - around 15% vs. 85% market share (off the top of my head).
I does make me shudder to thank of the changes that the merger would bring, particularly to the paid search wings of Yahoo as the Microsoft software is so incredibly poor.
We shall see what happens. I personally don’t think they will accept the buyout, but time shall tell.
Posted in general ramblings | No Comments »
February 2nd, 2008 admin
Just a short post to note that unfortunately, Firefox v3b is not compatible with the Panama frontend. It also crashed a lot and is not recommended whatsoever. It doesn’t seem to handle ajax particularly well although the tabbed browsing does seem more efficient. Currently it’s something to avoid if you work in PPC.
Firefox v2.x.x however is an excellent browser and highly recommended!
Posted in general ramblings | No Comments »
February 2nd, 2008 sam
Goodbye “The Search Works” and welcome to Tradedoubler, which is best known for it’s affiliate program management. The tracking solution was probably bought out as a solution to make the affiliate network more competitive, it has been falling behind in its performance in recent years - it has recently lost a large number of big clients.
I’m personally not the biggest fan of bid buddy, the introduction of the big launch of Searchware 4, their latest build, was not the most encouraging launch due to the fact that uh.. nothing changed? Basically they changed a few layouts, and completely changed the display. But was anything positive actually achieved - no, not really. They achieved confusion across the board really.
I can’t be overly critical of The Search Works (now Tradedoubler), both companies have actually always impressed me with their personnel who have always been quick to help and have excellent communciation skills. The training from TSW was clear, and they were always keen to help. I’ve had similar treatment from Tradedoubler who have, again, been quick to contact me and help me.
I wonder if the TSW redirects will have to be replaced with new TD redirects from another domain, if so, that could prove havoc for agencies that use bidbuddy. Over the coming weeks, i’ll post a comparison between Bid Buddy and Atlas - including their charging systems as i’m quite interested in them.
Posted in general ramblings | No Comments »